Several campaigns have made their way onto London’s underground, highlighting the plight of pigs that are abused, gassed, as part of what’s known as factory farming. Its part of an insidious process where living, sentient, emotional, beings are intensively processed, fattened, injected with antibiotics, and once they have reached a suitable stage of development , they are killed and the end process is what most people deem a delicacy.

Pigs are often listed among dolphins, elephants, and chimpanzees as the most intelligent creatures on the planet. Pigs have exceptional skills, such as strong long-term memory, the aptitude to learn, empathy, and solve complicated problems – including joystick-operated video games. They are extremely gregarious animals that develop intricate relationships and show empathy, frequently identifying and responding to the feelings of others. They can navigate challenging environments and have remarkable spatial memory, which enables them to recall the location of food. Pigs are said to possess cognitive abilities similar to those of human toddlers. Unfortunately pigs have been the subject of much abuse and exploitation and in the 21st Century its no doubt much worse.

Project Slingshot on Instagram at the start of its campaign in mid April 2026.

The adverts that show 90% of pigs are gassed claim to show the meat industry is not telling the full story. First of all, any killing of any animal simply cannot be humane in any way or form – even less so when its undertaken as part of an intensive process of breeding and rearing. Both adverts suggest the gas chambers used by the meat industry are claimed to be “humane slaughter.” The tag line in the Project Slingshot examples is “The pigs get gassed, And you get gaslit.” The Government’s own findings suggest the pigs endure “pain, respiratory distress and fear.”

Liverpool Street Central Line poster featuring Diane Morgan. With the gates locked, any gassing must be like trying to escape a flashover on the tube.

The advertising which largely features Diane Morgan and Dr Amir Khan has been live for a while now. Organised by Project Slingshot, it first began in mid-April 2026 with some large scale advertising at Bank tube station. Over the past couple of weeks or so it has gained considerable momentum with numerous billboards and posters in over 200 Tube stations (both underground and above ground) as well as 2,200 carriages – including it seems every one on the Elizabeth line.

Slingshot’s adverts feature prominent celebrities such as Diane Morgan, Dr Amir Khan, Jen Brister, Matthew Pritchard and Shabaz Ali, with a large text saying “I don’t buy it.” And that because respiratory distress and fear is something that’s not even seen as humane in medicine. No-one in their right mind would practise such endeavours upon humans – so why animals even?

Project Slingshot’s campaign began with prominent works such as that at Bank (shown below) and it has been followed by a more intensive campaign spread throughout London’s tube trains and stations.

Large sized advertising seen at Bank station Northern Line during the early part of the campaign. Image cropped from Project Slingshot.

Another advertising campaign with a similar theme has also joined the Project Slingshot one. This other, by the Humane Claims Project, so far uses large scale posters in tube stations. Not much is known about this campaign however. It seems it began immediately following the UK’s early May Bank Holiday – so perhaps it has yet to populate throughout London’s tube stations.

Every carriage on the Elizabeth line trains has at least one Project Slingshot advert.

One other project that was undertaken during February 2026 is that of Project Pig’s. Few posters remain however one was discovered at Chalk Farm, in early May 2026. Picture shown below). This entailed twenty two different design of advert.

The powerful message sent by these adverts underlies the horrific abuses pigs are subjected to. In terms of gassing is they are herded into cages called gondolas and lowered into chambers with high concentrations (usually 70% to 90%) of CO2. When the gas comes into contact with the moisture on a pig’s eyes, nostrils, mouth, and lungs, a chemical reaction forms carbonic acid – in other words a “burning”. It causes an intense and painful sensation in the pigs’ respiratory tract and mucous membranes. While there are claims the process is “humane” its known the unfortunate pigs often thrash, scream, and gasp for air for as much as a minute, possibly more, before losing consciousness. Even the Government’s own analysts highlight this sordid part of the process in a lengthy DEFRA report – which indicates the CO2 method be phased out as quickly as possible. The CO2 method is substantially favoured in the industry because of its “high throughput.” Numerous animals can be killed many times faster than by stunning. Both the UK and USA see around 90% of pigs slaughtered by CO2.

Project Pig’s campaign (seen at Chalk Farm) also focusses on the plight of factory farmed pigs. “If she were a dog we’d call it abuse.”

There’s no doubt that animals of all kinds do experience, pain, emotion and have a considerable degree of intelligence. They have a sense of care, morals, language, togetherness and can even use modern contrivances and technology given the right means. The old idea that animals were non sentient no longer applies and so many excuses for passing off animals as mere consumption has long passed any means of sensibility. The explosion of factory farming has shown the industry to be one that is, at a reasonable guess, most unsuited to any notion of being humane.

The industry is hugely regulated by laws, regulations and rules and every section of this industry are expected to abide by these. However the ways and means that animals are reared, processed and killed is essentially nothing short of a genocide. Millions of animals are killed daily in the UK and the numbers worldwide are simply horrific. When humans get angry about genocides upon various minorities or races around the world and claim these are unjust, it is most understandable that considerable anger against such horrors arises – but it does not make sense in any way or form that far worse genocides can be undertaken with little resistance.

Project Slingshot’s poster featuring Dr Amir Khan seen at Camden Town on the Northern Line’s High Barnet section.

Each day this year in the UK has seen around 18 million animals killed for human consumption. The current estimated total at the time of writing (early May 2026) is 2,206,557,024 – or two billion plus animals – a figure that rises inexorably. If its not even classed as a genocide, then I don’t know what it is – because in comparison any means of progressively implementing an extinction of the entire human race would take just one year. There’s no doubt some have an idea humanity can be wiped out in a much faster way – but of course those very minds are completely backwards and have simply no inkling of the value of life, nor consciousness and not even an iota of morals. They are sat behind parameters which are defined as legal and set in stone – and yet its all a human construct. One has a feeling the same sort of acumen that’s just been described is also applicable when it comes to the billions of animals who end life in extremely horrific and numerous ways. Its a mere service to the foibles of humanity.

No sort of genocide is good, not even that against animals and it is time humanity sought better morals since its current tranche is extremely low and based upon grossly outdated assumptions. The old order of thinking that some deity or other is responsible for the animals being seen as an useless and inefficient species that are no better than being a mere food, has been an excuse for humanity to exploit the animal kingdom to merciless extremes. This typification that humanity practises is entirely outdated, medieval, and based upon ideals that are at best a complete figment.

The main feature image was derived from Surge’s Humane Claims’ poster campaign. This full sized example can be seen at Edgware Road.