Tottenham Court Road featured the full Guinness Open Gate advertising in the previous post on this latest collab with TfL, however Covent Garden, being the station nearest to the Guinness mini brewery in Covent Garden, received quite a minimal format of the special advertising devised for this campaign. In some reports (such as Diamond Geezer) it was reported that Covent Garden only had a few roundels modded to feature the Guinness harp symbol.

That was not the full extent of that work. The tube maps at the bottom of the stairs form the station’s lifts also received some attention, however at some point the labelling on the eastbound Piccadilly line map was removed, perhaps maliciously. This left the westbound map as the only one of the two maps to feature the special Guinness advertising – even that showed the absolute minimal modding done at Covent Garden station for this Guinness/TfL collab. Pictures of that are shown later.

There were three Guinness harp roundels on each platform at Covent Garden station. The size of these temporary roundel replacements was such that the ‘bedrinkaware.co.uk’ label was completely out of sight well below the top of the platform seating and that was the case in all six examples featured on the platforms.

View of the eastbound platform at Covent Garden showing the Guinness roundel. The ‘bedrinkaware.co.uk’ label cannot be seen.

Of the six station platform examples just one featured a special Guinness roundel next to a normal Covent Garden tube roundel.

This view of the Guinness roundel on the westbound platform just about shows the ‘bedrinkaware.co.uk’ label, other wise well hidden behind the seating.

The westbound tube map denoted Covent Garden station with a Guinness harp. There was also a ‘bedrinkaware.co.uk’ label at the bottom. Curiously the eastbound map had no Guinness identification even though it had a ‘bedrinkaware.co.uk’ label at the bottom. However a Guinness harp was originally placed on the eastbound map and there’s no doubt someone peeled it off…

This close up view of the westbound Piccadilly tube map shows the pure simplicity exercised at Covent Garden station. Rather than do an entire map decal, TfL merely stuck labels on the enamel map to denote the Guinness harp and ‘bedrinkaware.co.uk’ label. Evidently its a reason why someone had a go at peeling the harp symbol off the eastbound map!