Oxf0.0rd Circus and Marylebone stations today joined TfL’s latest tube brew up! The former is similar to Waterl0.0 however its not quite so comprehensive in the variation seen at the latter. Marylebone also came on stream – and even though its contribution appears to be the smallest of all – it actually has the BIGGEST advert of the lot! More on that in a moment…

The station formerly known as Oxford Circus

An Oxf0.0rd Circus scene! Who prefers which – the Heineken ads or the many Bakerl0.0 line trains carrying these new multi-coloured liveries?

Oxford, sorry, Oxf0.0rd Circus station is somewhat similar to Waterl0.0, but doesn’t have the huge variation in style that Waterl0.0 has. At least there isn’t a wildly graffitied train to be seen in this picture!

However because of the design of the Bakerl0.0 platforms, the station certainly has differences compared to Waterl0.0’s. On both platforms there’s one panel that is different from all the others and this is because the panelling at those locations is much smaller. Thus the information, even though the detail is the same as the others, had to be condensed. Evidently its a tight fit in terms of word spacing and it makes the length of the panel perhaps 14 cm shorter. Not only that its the only example with ‘Bedrinkaware.co.uk’ underneath the station name. Anyway its probably not ever going to be noticeable to most. Comparable pictures of those are shown below.

The shrinking Heineken advertising panel! Is it brewer’s droop? Nah that’s just not possible with 0.0 lager! Top: The small one. Bottom: The big one.

Other variations compared to Waterloo (and the other stations) is Oxf0.0rd Circus has the labelling (Proud Partner etc) in both locations – that is below the roundels as well as to the side. Most of the roundels on the northbound has the labelling to the side whilst most of those on the southbound has the labelling below the roundel.

Oxf0.0rd Circus also has the rare example of a Bakerl0.0 line map with ‘Night Tube’ signs printed on it. This will almost invariably be one of perhaps two Bakerl0.0 maps (with night tube attire) that get to be seen easily during night tube hours. This particular subway location does lead to the night tube (eg from the central to the Victoria Line) hence the information in the pre-existing panelling had to be replicated because it also contained the signage for the station exits after 00.30am.

There are no doubt the other Bakerl0.0 line maps in the main corridors leading to both that and the Victoria line can also be seen during night tube hours – however those large line maps (shown below) don’t have night tube stuff on them hence there is a difference.

Bakerl0.0 line map with Heineken leading to the southbound platform.

There are four of these Heineken style line maps in the twin corridors leading to both northbound and southbound lines, as well as having a possibility of being seen by Central line passengers (both eastbound and westbound) too – should they happen to look to their left while taking the nearby side entrance to the subway leading to the Central line.

It proved very difficult to get a wide angle shot of all four Bakerl0.0 adverts with the sheer number of people passing through both subways but there’s no doubt all four can be seen at the same time. Here’s a view of those with an enthusiast taking a picture of one of the northbound line maps.

I’ll have to see if I can get a better shot using a different and even wider angle lens!

The question of accessibility

Let’s not forget there still is the question of accessibility, even though this January 2026 attempt is somewhat better than many previous ones! It hasn’t silenced objections though and a lot of people have in fact come out against this particular TfL/Heineken collab.

I examined this issue briefly in the first part of this Bakerloo/Bakerl0.0 feature. Now’s the chance to take a somewhat more detailed look at it before moving on to Marylebone station.

Ross Lydall of the London Standard says ‘TfL’s decision to allow the Bakerloo line to be rebranded the “Bakerl0.0 line” by Heineken has gone down as well as a zero-alcohol beer at a piss-up.’ (Link to article).

The BBC also reported on the issue of accessibility. It cited Emma Vogelmann from Transport for All who said getting around with confidence and ease depended on ‘consistent, recognisable information across the Tube network’. (BBC News).

There is no doubt the use of Bakerl0.0, Oxf0.0rd Circus and Waterl0.0 can and do cause issues for those with disabilities. TfL have in fact said they carried out an EIA (Equality Impact Assessment) before undertaking this particular advertising campaign. Unless one is able to read that particular document (by way of a FOI perhaps) there’s simply no way one can find out exactly what TfL’s EIA had concluded in terms of the various disabilities that could easily be disadvantaged by the station and line name changes as well as other aspects of the advertising.

Marylebone

Marylebone joined the brew today (9th January 2026) thus with Oxf0.0rd Circus (the station formerly known as Oxford Circus) these became the ninth and tenth stations in this Heineken scheme. The full list is below:

Waterloo.
Embankment.
Charing Cross.
Piccadilly Circus.
Oxford Circus.
Baker Street.
Marylebone
Edgware Road.
Paddington.
Maida Vale.

I have checked some of the other stations too and none have any advertising and do not look as if they will either. Thus the Heineken tube make-over involves the stations between Maida Vale and Waterloo with the exception of Warwick Avenue and Regent’s Park.

I don’t think Warwick Avenue will receive the advertising because one of its line maps is a historic one and how its been subsequently modified (during the 1970s) thus any decals placed over this line map will have a bumpy appearance. Regent’s Park possibly could join the melee but it may not be worth the expense in view of the station’s low patronage.

Marylebone’s Heineken adverts amount to a mere two specimens at the top of the stairs leading to the southbound platform. The one for the northbound is placed on the adjacent wall thus people can see it en-route to that platform.

The one thing about these stations is merely alighting from the trains and checking doesn’t reveal all the Heineken signage. This is true at most stations and it applies even at Marylebone because its not just those two examples that can be seen. To see the other, one must go to the ticket barrier and preferably outside of the ticket hall area itself to view what is no doubt the biggest Heineken 0.0 advert.

Marylebone has the biggest of all! This full wall sized advert can be viewed adjacent to the ticket barriers slightly within the main line station environs. The Heineken lager bottle appears to take a salute to the station’s Network South East colours by being slanted at the same angle! That as well as using a similar blue and red also found in the NSE logo!

Updated 13.30pm on 10th January 2026.