London Rail

Category: Advertising

  • Guinness minimalism at Covent Garden

    Tottenham Court Road featured the full Guinness Open Gate advertising in the previous post on this latest collab with TfL, however Covent Garden, being the station nearest to the Guinness mini brewery in Covent Garden, received quite a minimal format of the special advertising devised for this campaign. In some reports (such as Diamond Geezer)…

  • Its a bold life for London’s tube!

    These days one could query whether TfL is getting drunk on beer. But its not what things quite seem to be! Despite a ban on alcohol TfL certainly takes on a bold stance when it comes to the question of advertising things that have apparently been banned by the organisation. In this latest collab which…

  • The Bakerl0.0 (#Three)

    Many extolled the fact TfL had made a mess of the line maps at certain stations on the Bakerl0.0. It can now be said that has all been put right and there are no longer any Bakerl0.0 line maps showing Kilburn Park and Maida Vale the wrong way round! One of the corrected maps at…

  • The Bakerl0.0 (#Tw0.0)

    Oxf0.0rd Circus and Marylebone stations today joined TfL’s latest tube brew up! The former is similar to Waterl0.0 however its not quite so comprehensive in the variation seen at the latter. Marylebone also came on stream – and even though its contribution appears to be the smallest of all – it actually has the BIGGEST…

  • The Bakerl0.0

    This week the Bakerloo line gained new advertising! Its for Heineken’s 0.0 lager with pretty negligible alcohol (at the most 0.05%). Hence the Bakerloo was restyled as the Bakerl0.0 line! The 0.0 looks better in Johnston and that explains why the advert has a great effectiveness when one views it in that particular font. Some…

  • The Elizabetron line?

    With stations such as Paddingtron located in the core route through the centre of London, here are some pictures which shows the advertising that have, erm… changed the former Crossrail line for the better! Its quite a rarity for TfL (otherwise known as Tronsport for London) to have almost every single station on the core…

  • Dizzying aint it?

    Classically, the tube has always had upright advertising. On some escalators new digital screens mimic the old arrangement of printed advertising known as Escalator Panels which means each screen is in an upright format. The new ones are known as DEPs (Digital Escalator Panels). With the advent of the new cross London route (also one…

  • Five get to Bristol briskly

    Last week most of Central London had copies of the Evening Standard with a special feature cover from Great Western Railway. It was no doubt aimed at day trippers who might wish to take advantage of GWR’s new IETs (their green Azumas if you like!) Especially those faster services that are being offered with the…

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