Tag: publicity

  • The Bakerloo line at Waterloo station is currently seeing the latest iteration in a long line of TfL stations that have undergone makeover. It wasn’t that long ago when it was the prime focus for the Bakerl0.0 Heineken advertising. There’s a near repeat of that style of advertising at Waterloo – but this time its…

  • For two days Baker Street became Bakers Street and crumpets featured as the station’s main roundel over those two days! This complimented the advertising on the Jubilee line platform at Baker Street tube station – which had been active for the past week. Its a rare example of an advertising collab with TfL that began…

  • Baker Street tube station got toasted? Wow! How did that happen? Well evidently that’s the yeast of one’s worries! But to put it briefly, this toastally awesome adventure began when many famous celebrities all took part in the various plots to compliment a certain Bolton based bakery’s success. Besides publicising the company’s wholesome reputation, the…

  • Tottenham Court Road featured the full Guinness Open Gate advertising in the previous post on this latest collab with TfL, however Covent Garden, being the station nearest to the Guinness mini brewery in Covent Garden, received quite a minimal format of the special advertising devised for this campaign. In some reports (such as Diamond Geezer)…

  • These days one could query whether TfL is getting drunk on beer. But its not what things quite seem to be! Despite a ban on alcohol TfL certainly takes on a bold stance when it comes to the question of advertising things that have apparently been banned by the organisation. In this latest collab which…

  • The Bakerl0.0 (#Three)

    Many extolled the fact TfL had made a mess of the line maps at certain stations on the Bakerl0.0. It can now be said that has all been put right and there are no longer any Bakerl0.0 line maps showing Kilburn Park and Maida Vale the wrong way round! One of the corrected maps at…

  • The Bakerl0.0 (#Tw0.0)

    Oxf0.0rd Circus and Marylebone stations today joined TfL’s latest tube brew up! The former is similar to Waterl0.0 however its not quite so comprehensive in the variation seen at the latter. Marylebone also came on stream – and even though its contribution appears to be the smallest of all – it actually has the BIGGEST…

  • The Bakerl0.0

    This week the Bakerloo line gained new advertising! Its for Heineken’s 0.0 lager with pretty negligible alcohol (at the most 0.05%). Hence the Bakerloo was restyled as the Bakerl0.0 line! The 0.0 looks better in Johnston and that explains why the advert has a great effectiveness when one views it in that particular font. Some…